SCOTT PAUL’S ACTION PLAN

Upon signing a listing agreement with Scott Paul, we will take the following actions.

-       We will work together to establish showing procedures that accommodate your family’s specific needs.

-       I will review the condition & staging of your home and make suggestions to help you present your home to buyers in the most appealing way.

-       I will prepare a powerful and compelling description of your home and compile house data for the Multiple Listing Service. (The MLS is the primary avenue where the 1600 agents in Lake County, plus elsewhere in Illinois) obtain information about your home so they can match the needs of their clients against available properties.  About 85% of all sales result from implementing this process so it is important to have a compelling presentation.

-  The internet has become the primary avenue that the public uses to independently search for homes.  It is absolutely essential to have a professional web presence.  As a Featured Agent with Realtor.com (the number one real estate search website), I can fully present your home with a complete powerful description instead of a basic computer-generated description, and can feature multiple photos.  REMAX also provides one of the most powerful internet property search tools.  Your home will also be searchable on the all of the other Realtor websites that provide MLS access.  And there are several other internet search tools  that will feature your home.  In today's environment it is critical to have broad internet exposure--and I have made to a priority to provide this to my clients.   

-  In order to maximize your chances of a sale, I aggressively contact agents for feedback (by email, and by cell phone).  This creates an opportunity to answer questions, overcome objections, and persuade an offer.   It also gives us an opportunity to learn if buyers are finding better value elsewhere, and helps us make informed decisions about the price or condition of your home.  I track showings and feedback on a spreadsheet that I can email to you regularly. 

     -    When a contract comes in I will analyze the strength of the offer and evaluate the           financial qualifications of the buyer.  I will advise you on a negotiating strategy.

     -    After we negotiate a contract I monitor the transaction constantly until closing.  This            includes providing recommendations on how to respond to issues that come up during    the process – including how to respond to items identified during a home inspection.

I have been helping sellers in this market for more than 15 years.  I will work hard on your behalf--using the same skills and experience that helped over 600 clients have a smooth and successful transaction.  I look forward to working with you.  Thank you for your consideration.

Scott Paul - RE/MAX Center

Cell: 847-274-3591      Fax: 847-816-7168     E-mail: scott.paul1@comcast.net

Website: www.ScottPaulSellsHomes.com